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THE KING OF BALLYHOO - WILLIAM CASTLE

Michael Juvinall Posted: 6 November, 2012 at 23:53 PM GMT
Author: Michael Juvinall
 
william castle house on haunted hill macabre the tingler 13 ghosts homicidal mr sardonicus

Filmmaker William Castle was one of the greatest showmen that cinema has ever seen.   He was known as the King of Ballyhoo because of the wonderful gimmicks that he dreamed up for many of his horror films.  His gimmicks are legendary, even to this day.  Going to a William Castle film was an event in itself. Some of Castle’s standard gimmicks that he would use at many of his films were things like hiring screamers to sit throughout a theater and scream out loud at different intervals in the film.  He would also hire fake nurses to stand outside of theaters in case anyone was “injured by fright” or sometimes “frightened to death”, also parking ambulances and hearses in front of the theater for good effect.  Theater patrons never knew what they were in for when attending a William Castle film, which is why they always did such good business. People kept coming back for more and more.

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Michael Juvinall Posted: 6 November, 2012 at 23:53 PM GMT
Author: Michael Juvinall



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